Today we launch Crown Brands Live, with Jack Horlock at the helm.
The new division will bring together a dedicated team who will focus entirely on live and immersive brand experiences.
Drawing on Crown’s incredible roster of media and music talent and having worked with some of the world’s leading brands, this new division will forge mutually beneficial partnerships that not only reach target consumers, but also support the commercial business objectives of the brand or event.
One of Horlock’s first deals with Crown Brands Live will be to help oversee brand partnerships for The Good Business Festival as part of Culture Liverpool’s award winning events portfolio. The Good Business Festival is a new, global event which will offer a platform for ethical and value-led businesses to join that in the future profit will come from purpose, taking place in Liverpool, October 2020. A full event programme will follow for Liverpool International Music Festival, The River Festival and River of Light in 2020.